I posted a blog on Wednesday previewing the HD Radio Electronic Program Guide that took place that afternoon. The technology that is emerging from this project is going to make radio more durable in the long run.

As a listener I like the prospect of being able to view program listings to see what is on instead of engaging in “accidental discovery” and just randomly scrolling the dial. It’s a more direct approach that consumers of media have come to expect in the digital age.

There also are a lot of benefits for radio broadcasters here: advanced program notices, the ability for listeners to record programs, ability of radio broadcasters to send out promotional messages, advertisements and emergency alerts, to name just a few.

If you missed the Webinar, click on this link to visit the event’s landing page: HD Radio Electronic Program Guide – Developing a Versatile HD Guide for Broadcasters. There you can download / view the video file from the Webinar and view a PDF of the slides.

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Television program schedules are a pretty essential interface for many of us. We want to know what programs are on the horizon, and tap into technologies like DVR and TIVO to ensure we can view what we want, when we want. In fact, we are so driven by our television program schedules that providers have integrated schedulers with our mobile phones (see DirecTV scheduler).

Unlike television, however, there is no existing national radio program-schedule database. Yet, there are more than 10 times the number of radio stations than tv stations in the US. For radio broadcasters, the development of an Electronic Program Guide that serves mobile receivers and helps to provide listeners with detailed program information represents a powerful tool to help better target programming and advertisements, as well as engage listeners throughout the day.

To address this issue, the NABFASTROAD HD Radio EPG project was created to to develop guidelines and technology for a US-based Electronic Program Guide system in a coherent, industry-wide fashion, with input from all stakeholders. In order to keep all radio broadcasters informed and to collect their input, BIA, in association with NAB, Broadcast Signal Lab and Unique Interactive have put together a webinar, which will take place today, Wednesday, February 25 from 2:00 pm to 3:00 pm eastern.

To register for this event, go to the GoToWebinar registration page: https://www1.gotomeeting.com/register/557324140

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