Yesterday I attended the Northern Virginia Technology Council’s forum on health care IT featuring Aneesh Chopra, the nation’s chief technology officer.

To read the complete write-up on Chopra’s presentation at this NVTC event, please visit dcTechSource.com.

The complete url is: http://www.dctechsource.com/chopra_calls_on_tech_companies_to_focus_on_healthcare_it.aspx

On Tuesday, May 5th, I will moderate a Webinar that will cover expanding revenue streams for media companies. The goal of this event is to provide an introduction in advance of the Winning Media Strategies conference to some practical strategies for the local media ecosystem.

Clearly, the economic downturn / recession has adversely impacted many in broadcast and print media. No one has been immune from the challenges created by declining advertising dollars and viewership. When you look ahead – the next several years the advertising pie is expected to decrease. With so many new media companies and devices emerging, radio, tv and newspaper companies will be fighting for market share rather than trying to grow overall ad revenues.

In order for media companies to grow their business during this period, their company must develop multiplatform strategies to diversify their business models and build multiple revenue streams. This is made tougher by the necessary response to the tight ad market in terms of budget cutting, employee reductions and less tolerance for risk taking.

In addition to steps a media company can take, this webinar will present some revenue forecasts by media platform; best management practices and case studies. The speakers are first rate, and include:

Rick Ducey, Chief Strategy Officer, BIA Advisory Services
Daniel Anstandig, President, McVay New Media
Erik Hellum, President, GAPWEST, GAP Broadcasting

Click here to register for this event (there is no cost to register).

Posted by: Michael Hackmer, Social Media and Online Marketing Manager, BIA

The question of what is a “winning media strategy” and what is working for your business online are two important questions being posed to media executives leading to BIA’s Winning Media Strategies conference, May 20 – 22, in Washington, DC.

In the embedded video within this blog post, BIA’s Chief Strategy Officer and WMS Program Director, Rick Ducey, poses the question to all of you. Watch the video and submit a video response (or submit a comment to this blog post) of how you would define a winning media strategy. We also are interested in knowing what is working for you online?

All results will be shared at Winning Media Strategies – click here to learn more.

Television program schedules are a pretty essential interface for many of us. We want to know what programs are on the horizon, and tap into technologies like DVR and TIVO to ensure we can view what we want, when we want. In fact, we are so driven by our television program schedules that providers have integrated schedulers with our mobile phones (see DirecTV scheduler).

Unlike television, however, there is no existing national radio program-schedule database. Yet, there are more than 10 times the number of radio stations than tv stations in the US. For radio broadcasters, the development of an Electronic Program Guide that serves mobile receivers and helps to provide listeners with detailed program information represents a powerful tool to help better target programming and advertisements, as well as engage listeners throughout the day.

To address this issue, the NABFASTROAD HD Radio EPG project was created to to develop guidelines and technology for a US-based Electronic Program Guide system in a coherent, industry-wide fashion, with input from all stakeholders. In order to keep all radio broadcasters informed and to collect their input, BIA, in association with NAB, Broadcast Signal Lab and Unique Interactive have put together a webinar, which will take place today, Wednesday, February 25 from 2:00 pm to 3:00 pm eastern.

To register for this event, go to the GoToWebinar registration page: https://www1.gotomeeting.com/register/557324140