About Michael Hackmer

Welcome to the home of Colliding with the Social Web.

My name is Michael Hackmer, and I am a marketing professional and part-time journalist and blogger who is interested in media (new and traditional), technology and marketing, and how technology can impact the social webs we build and come into contact with every day.

The focus of my blog is to delve into these areas and to see what lessons can be learned or new things discovered.

I write about new companies, marketing tactics I think are effective, new business / technology ideas, trends in media and society. I also blog about things I have done that I want to share (Dear Yahoo: I Am Terminating My Account), my favorite companies (Top 5 Ways timeRAZOR Is NOT Like A North Korean Missile Launch and more.

Over the last 10 years my experience has been in marketing, sales, public relations, grassroots organization and government affairs. I have successfully managed marketing campaigns for some of the world’s leading technology companies, as well as developed public relations and government affairs strategies for the nation’s leading retail corporations. I have experience in reaching public and private sector audiences, as well as B2B and B2C audiences.

I have held positions in online marketing, seo and content optimization, online community management, as well as product development.

If you want me to review your company or product, or report on an event you have coming up, please reach out to me at: mike@hackmer.com.

Professional Background

Here are some of the companies I have done work with currently as well as in the past:

  • Strayer > seo and content optimization, social media, blog platform / website development, marketing and brand building
  • GovWin.com (owned by Deltek) > online community management, social media, marketing, brand building, video creation and lead generation
  • BIA/Kelsey > online marketing, social media, blog platform development, online events and lead generation
  • VitalSpring Technologies > online marketing, trade show marketing, online events and lead generation
  • Computer Marketing Associates > online marketing, event marketing, online events and lead generation

I have experience in a wide variety of industries, including but not limited to:

  • Traditional Media (radio, tv, newspaper)
  • Food (snack food)
  • Software (event management, association management, health care, accounting, time management and more)
  • Recreation
  • New Media (search, mobile, social media, online video)
  • Government / Public Sector
  • Higher Education
  • Secondary Education
  • Retail

In addition to my professional background, I am a freelance reporter / blogger. In November of 2008 I started a weekly radio program, which covers topics in media, new media, technology and marketing. I ended the show, known as Social Web Radio, in August of 2011. You can access recorded programs on the website or on iTunes..

My professional goals include learning more about Social Media, networking and technology – especially in how they are changing the way we communicate with one another, process information, and make purchasing decisions. I also want to help people to build out their digital strategies, and become more successful at their overall marketing and customer engagement efforts.

Please follow me on Twitter at: http://twitter.com/hackmer

If you are interested in speaking with me about some consulting work, please note my various areas of expertise / skill, and kindly send me an email. I can be reached @ mike [at] hackmer.com

Skills

  • Development of strategic marketing plans
  • Competitive analysis / market research
  • Social Networking / social media strategy and implementation
  • Product development
  • Web and blog design
  • Public relations
  • Collateral development
  • Sales presentations
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