About Michael Hackmer
ABOUT MICHAEL HACKMER
I have over 10 years experience in marketing, sales, public relations and government affairs. I have successfully managed marketing campaigns for the world’s leading technology companies, as well as developed public relations and government affairs strategies for the nation’s leading retail corporations. What’s more, I am often involved in various political campaigns at all levels of government in different states across the country.
Currently I am managing traditional, social and online marketing efforts for several divisions within BIA Financial Network, including ActiveAccess, Dataworld, and SpectraRep. The main corporate website for BIA is: http://www.bia.com
BACKGROUND
My marketing experience includes using social networking for marketing and lead generation, new product branding and pricing for software, graphic design, web design, database management, public relations, as well as market analysis, competitive research, search engine optimization, online and print advertising, trade show and event management, and just about anything else you can think a marketing professional might tackle.
I have experience with international markets in the retail and food industries, with an expertise in Latin America (special emphasis on Mexico, Central America, Colombia and the Andean Region). My background also includes providing marketing, market intelligence, research and technical support to technology companies selling to the US public sector.
GOALS
Some of my goals for this website and blog are briefly outlined in my post, “The Rebirth of the Web.” Essentially, I am interested in discussing strategies around social marketing, sharing insight into the evolution of new media and technology, as well as offering my knowledge, expertise and theories around a number of topics in the field of marketing.
Of course, it would be ridiculous of me not to acknowledge that one of my primary goals is to help expand BIAfn’s various lines of business. BIA Financial Network has a great wealth of services and solutions, and I am proud of the work my colleagues and I perform everyday. However, I also would like to tackle independent marketing projects (where possible and appropriate), speak at conferences, blog on events and trends, travel and experience the creativity and culture that exists in people throughout the world.
In the meantime, I look forward to filling these pages with interesting ideas, and I welcome your input. If you need to contact me you can via email at: mike@hackmer.com
DISCLAIMER
Hackmer.com and HACK are published and maintained by Michael Hackmer. The author reserves the right to moderate or delete inappropriate comments. Comments are consider inappropriate when they violate the author’s goal to maintain an atmosphere of free and open conversation. To ensure free dialgue, this website and its corresponding blogs do not approve of cursing, personal attacks or threatening or demeaning language directed toward the author or other commenters (or other people engaged in the extended conversation). Posts can be forceful, direct and hard-hitting, but logical arguments are not won through hateful remarks. The author is not liable for posts that violate basic standards of online etiquette (the criteria mentioned above as well as SPAM), but he reserves the right to remove such posts at his own discretion.
By commenting on this blog, you hereby grant Michael Hackmer license to the content of your comment, and acknowledge that the author does not have a duty to modify or withdraw posts, but that it may do so if it chooses to. If a commenter repeatedly abuses the author’s comment policy, and/or is subject to multiple removals, then none of their comments will be published in the future.